Questions To Ask When Setting Up Your Site


1 ) Corporate Identity:  Corporate Information (for site development):

Company Name (Legal)
Company Name (Branding)
Company Tag Line:
Company Phone Number
Company Fax Number
Other contact information
Business hours of operation (store hours/when phones will be answered, if relevant)

2) Domain Names and Hosting:
Main Domain Name:
What other domain names do you own?
Do you have web hosting?  If so, what type (IIS, Apache?)

3) Briefly describe what your company does:

4) Adjectives: Please list 5 (or more) adjectives that you think describe your company or should describe your company in order of relevance/importance

5) Competitors: Are there any websites that you would consider your “competition?”   Feel free to provide more information on how they are your “competition,” but at minimum, provide for each competitor, include the company name, web address, and a list of “keyterms” that describe what they do and/or sell.

6) Least favorite sites:  Please list 5 websites you don’t like, Include the URL.  What don’t you like about these sites?  What redeeming qualities do they have?

7) Products/Services:  List the top ten products / services you provide

 8) Services: List the top ten services you provide.

9) Selling points: Tell us why you, your products, or your services are better than your competition (both online competitors from question 3, and offline competition)

10) User goals: Why do you think people will visit your site?  When people don’t know you exist, why would they find you or happen upon your site?  Why would they come back?  If they do know you, why would they take the time to visit your site?

11) Target Audience: What types of visitors do you want to get?  Who is your target audience (age, education, and other demographics? Job status? Economic status? Role in the community)?  Describe your “average” visitor as best as you can.

The layout targeting Japanese middle school students will be very different from a site targeting rural agricultural workers or British graduate school applicants. Knowing your target audience, their culture, their technical savvy, and their internet expectations can help you design your page in terms of look and feel, and help you determine site functionality and user experience design.

12) Secondary Audience: What other visitors is your site going to get?  Job seekers?  Board members?

13) Technical: How technically savvy is your average visitor?

14) Accessibility & Usability: Will web visitors have any special needs? (eyesight, language, mobility, reading level?)

15) Site Purpose: What do you want the visitor in question 11 (and 12) to do when they get to your site? What are your goals for the web site in terms of visitor actions? What do you think your site visitor should accomplish on your site?

16) Site Goals: What are your goals for the web site in terms of your company goals? How is your site supposed to help your business? What is the purpose of your site?

17) Site Analytics: What are your goals for the web site in terms of popularity and virility? What type of exposure do you anticipate your website, when “successful” should achieve?

18) Site Features: What features do you think your website should include? (calendar, forum, login, price comparison chart, contact form, anything?)
For each feature, please state the goal of said feature

19) Site No Nos: Do you have any definite remarks on what you DON’T want to have on your website? (Flash, splash page, the color pink?)  Sharing why you don’t want a feature will help us get an understanding of your user experience tastes, so feel free to elaborate.

20) Other: Anything else we should know?

21) Product Manager: Company Contact(s) Information for web decisions:
Primary Contact Name:
Contact Email Address:
Contact Phone:

Secondary Contact Name:
Contact Email Address:
Contact Phone:

Other contact information

22) Billing Contact: Company contact information for Contracts & Billing:
Other contact information